Starbucks Introduces Coffee-Themed NFTs on Polygon to Beta Testers

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The American multinational chain of coffeehouses – Starbucks – released its blockchain-based loyalty software, called Starbucks Odyssey, to its 1st group of US beta testers.

The effort and hard work is an extension of the company’s current undertaking – Starbucks Benefits – and features espresso-themed NFTs that relate to true-earth experiences.

  • The entity exhibited its intentions to hop on the NFT and Net3 bandwagon previously this yr by introducing the Starbucks Odyssey method.
  • The initiative, which is now dwell, gives prospects a probability to have interaction in activities called “Journeys,” which let members to earn NFTs. Starbucks Odyssey is centered on Polygon and is currently available only to US beta testers.
  • The “Journeys” market the Starbucks manufacturer and teach clientele about coffee and the firm’s historical past. They involve a variety of actions like participating in puzzles, seeing films, or taking quizzes.

“Starbucks Odyssey customers can gain and invest in electronic collectible Stamps (NFTs), accumulating Odyssey Details that unlock entry to distinctive gives, experiential benefits, and a single-of-a-sort Starbucks artwork that cannot be identified any where else,” the multinational chain of coffeehouses stated.

  • Starbucks is not new to the entire world of crypto. The organization teamed up with Bakkt to permit its buyers to use BTC as a payment strategy. Outlining the app’s deserves was Bakkt’s CEO, Gavin Michael, who stated:

“The common consumer retains a wealth of electronic belongings – from present cards to loyalty factors to bitcoin – but lacks the applications to sufficiently track and make the most of their value. We’re thrilled to convey the Bakkt App to the public as a step alongside our journey to broaden digital asset access to all.”

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