Deadfellaz 101: The Zombie-Themed NFT Powerhouse

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In August 2021, a zombie-themed 10K PFP task named Deadfellaz released on the Ethereum blockchain and swiftly rose to come to be 1 of the most recognizable and well known NFT assignments out there. Branching out to release observe-up collections and build brand name partnerships in the process, Deadfellaz has cemented alone as a beloved title in the NFT group, with its founder rising as a solid advocate of World wide web3 ideals and artist empowerment. Here’s a breakdown of the spooky NFT venture and why it has been so important to the space. 

What is the Deadfellaz NFT venture?

The Deadfellaz assortment is made up of 9,999 zombie-themed, undead NFTs that emerged from equally a appreciate of horror and a desire to fill a gender gap in the PFP challenge world. Just before the assortment arrived out (and even currently), most avatar projects represented gentlemen in their artwork. The NFTs in the Deadfellaz selection, even so, are genderless. 

The collection’s NFTs are created from a combination of 300 exclusive attributes that are a blend of enjoyment and cute functions, including streetwear objects, 90s animation aesthetics, and gaming lifestyle. Rather of distinct features remaining rare, specific mixtures of traits end result in rarity. Secret characteristics in the assortment are not always shown but uncovered. 

The job has completed over 31,377 ETH in revenue quantity on OpenSea, building more than $80 million in income. Above 6,500 holders — AKA “the horde” — possess a Deadfellaz NFT, including stars like Reese Witherspoon, Lionel Richie, Pussy Riot, Steve Aoki, Alexis Ohanian, and Gary Vee. Its floor price tag currently sits at .82 ETH.

Who begun Deadfellaz?

Two figures acknowledged as Betty and Psych began the selection in August 2021. Betty, who chose to keep on being nameless until finally mid-2022, is affectionately recognised as the “Horde Mother” of the assortment and neighborhood. The pair started off the project together when they recognized that no other NFT tasks on the industry stood out to them.

“I didn’t come to feel like I observed myself in everything that was offered,” Betty told NFT Evening. “And I’m a sturdy believer in determining gaps or issues that you want existed and then established out to carry those people things to truth. Mainly because I feel that if you’re experience that then other people must be sensation that way too.”

Betty, Deadfellaz

Deadfellaz Contaminated S1 and S2 

In October 2021 and 2022, Deadfellaz dropped Deadfellaz Infected S1 and S2, collections of 186 and 83 Halloween-themed NFTs, respectively. S1 featured artwork by 13 artists in the group, including Interesting Cats’ artist Colin Eagan (Clon), Ghxsts, Stephy Fung, Smoochies, and MarktheHabibi. S2 options Deadfellaz artwork produced by Psych and inspired by artists like ThankYouX, Yosnier, Claire Silver, Shinsei Galverse, The Haas Brothers, Emonee LaRussa, and additional. Each artist generates a Deadfellaz-inspired piece in their individual type — and in return, Psych layouts a Deadfellaz NFT inspired by the artist themselves.

A zombie-esque cat cartoon figure with missing teeth and half a head wearing an orange shirt with a cat skull and bones emblem on it.
Cool Cats x Deadfellaz

Betty Pop Horror 

Together with Deadefellaz Infected S1, the challenge dropped a minimal edition Betty Pop Horror assortment in October 2021. The collection highlighted 225 NFTs demonstrating Betty in several interpretations of basic horror icons from pop society. 

Digital illustrations of a woman depicted as various horror pop culture icons.
Deadfellaz Betty Pop


In February 2022, the Deadfellaz crew launched Deadfrenz, a companion task of 13,000 NFTs that compliments the original selection and emphasizes gaming. These “ex-zoo animal” NFTs consist of undead rabbits, tigers, bats, birds, and other species. The utility concentrate of the venture will be a engage in-to-get paid NFT trading card sport that forms the foundation of “multiple interlinked Deadfellaz gaming and media IPs,” according to the Deadfellaz website. 

a four-eyed rabbit Deadfriend with a spiked collar and dagger tattoo
DeadFren #3747

Model partnerships and collaborations

In April 2022, Deadfellaz signed with United Talent Agency (UTA) to get the job done together to grow the model IP into merchandising, live situations, and gaming alternatives. That identical thirty day period, they partnered with snowboard and ski maker Gilson to provide Deadfellaz holders the probability to get a snowboard or pair of skis with their Deadfellaz NFT artwork on them. The crew has also paired up with digital artwork marketplace KnownOrigin to highlight collaborators and artists from the Deadfellaz ecosystem and partnered with luxurious trend and streetwear NFT collectibles web-site neuno

The combat for artist empowerment in Web3

Beyond the Deadfellaz undertaking, Betty has emerged as 1 of the NFT space’s top voices in the struggle to safeguard creator royalties, solidifying herself as a figurehead of artist empowerment and Web3 beliefs in the process. “Take [royalties] absent, and we have to count once more on institutions. It will take our electric power absent, which disproportionally influences marginalized creators. I’m here to safeguard people people today and winner people folks,” she spelled out during a panel at nft now and Mana Common’s The Gateway: A Website3 Metropolis.

A recurrent critic of procedures from platforms and projects in the area that disenfranchise artists and builders, Betty’s role as a beacon for the group to rally all over effectively emerged when OpenSea introduced that it was considering executing away with royalties enforcement on its system for existing collections. 

Creator royalties, at times identified as creator fees, are optional payments supplied to an artist when their do the job variations palms on the secondary industry. They typically constitute a compact minimize of every secondary sale but have enabled artists to make a dwelling off of their operate, allowing them to proceed creating price for the broader marketplace in change. They are a single of the key motives why the Website3 area is what it is right now, but they are not technically a ought to — it is up to platforms and local community customers to make a decision if they want to uphold them. 

This is why it was so jarring to see OpenSea, whose existing collections have arguably assisted create the achievement the platform has noticed in current years, float the concept of revoking royalties enforcement. Contacting on group customers to meet beneath one particular roof and examine methods they could unite below a singularly directed banner, Betty helped ignite the NFT community’s initially unionization movement in reaction to the proposed prepare. Alongside with her mobilization endeavours and a slew of critiques lobbed at OpenSea from the NFT community’s most outstanding figures, the platform altered its course and declared it would continue to implement royalties for its present collections.

Deadfellaz’s foreseeable future

In the upcoming, assume Deadfellaz to continue on to grow on its present partnership with UTA to leverage its IP into the gaming and merchandising industries. For case in point, its December collaboration with Wrangler introduced an close-of-12 months Deadfellaz-styled denim jacket shock to neighborhood associates. Like numerous other initiatives, it has forgone the plan of a roadmap in favor of examining in with its community on its Discord and in frequent blog site post updates. The project’s DAO, DAO OF THE Useless, is coming “soon,” the team states, so hold an eye out for that in 2023. 

Overall, Deadfellaz has been a breath of refreshing air and resourceful playfulness in the NFT ecosystem, whose leaders are fully commited to standing up for the ethos behind Internet3. As the pillars of that ethos carry on to undergo an sector-vast strain exam, that is some thing the full NFT area really should cheer on. 

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